by Candice Luis. Have companies considered their potential crises and are they truly ready to deal with the biggest crisis trajectory of all time: the court of public opinion?
Category archives: By Invitation Only – Motive
The marketing long con — knowing isn’t half the battle
by Taazima Kala-Essack. I’m willing to bet many would agree: knowing is not even close to half the battle. There is much, much more to it than that.
“Make it go viral” — WTF?!
by Leigh Tayler. I’m sure I’m not alone when I say one of my all-time favourite WTFs is when a client’s brief says something along the lines of “make my ad go viral”.
What to expect across SA’s sport sponsorship landscape in 2020
by Struan Campbell. Here are my expectations for the sport sponsorship industry in South Africa this year.
2020 & beyond is the era of the black-owned agency
by Zibusiso Mkhwanazi. I would like to expand on Jarred Cinman’s views — which I fully agree with — in his MarkLives, #BigQ2020 trends piece.
Old ways of doing biz are dead —can we adapt fast enough to survive?
by David Cohen. Here’s how agencies may build a future-fit business that embraces the fourth industrial revolution.
The case for being human in an otherwise inhumanE world
by Taazima Kala-Essack. The case for people, brands and businesses becoming more human gets stronger every day. In cracks of darkness, light gets in.
Individualisation as a marketing strategy
by Jay Thomson. Personalisation, hyper-personalisation and individualisation are all terms that speak to customers’ growing preference for online content and solutions that place the individual at the centre of the strategy.
Influencer marketing — investing in foot soldiers
by Jason Kubheka. The question I ask myself over and over when it comes to influencer marketing is: is it worth it?
Black (owned) agencies left behind by MAC Charter
by Mxolisi G Buthelezi. In her book, “Who’s Afraid of Affirmative Action”, Christine Qunta laments that black people still find themselves in need of affirmative action. Adland is no exception.