Surviving the court of public opinion — the new age of crisis

by Candice Luis. Have companies considered their potential crises and are they truly ready to deal with the biggest crisis trajectory of all time: the court of public opinion?

The marketing long con — knowing isn’t half the battle

by Taazima Kala-Essack. I’m willing to bet many would agree: knowing is not even close to half the battle. There is much, much more to it than that.

The case for being human in an otherwise inhumanE world

by Taazima Kala-Essack. The case for people, brands and businesses becoming more human gets stronger every day. In cracks of darkness, light gets in.

Individualisation as a marketing strategy

by Jay Thomson. Personalisation, hyper-personalisation and individualisation are all terms that speak to customers’ growing preference for online content and solutions that place the individual at the centre of the strategy.

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