by Prakash Patel (@prakashpatel_1) The definition of addiction by our friends at Wikipedia, in less than 140 characters, “is the continued repetition of behaviour despite adverse consequences, or a neurological impairment leading to such behaviour’s”. So what does this have to do with marketing, advertising, management, leadership or even parenthood for that matter? Nothing or everything?
by Melanie Burger. We now need to consider so many variables across ad and marketing campaigns: trademarks, product and price, legalities, plagiarism and consistency. It’s not just about full stops. The. List. Is. Endless.
by Robyn Daly (@robyndaly) As online shopping gathers momentum in South Africa, the next big opportunity for content marketing is around the corner. Here’s a toe-dipping of what the digital magazine ocean looks like.
by Jake Bester (@BI9PUN) As a result of a poorer showing by South Africa internationally this year — in volume only, I must add — those who have won abroad might be feeling pretty confident coming into the 2014 Loeries, as there is less big work to compete against. My experience says: “Don’t.”
by Andrew Trench (@andrewtrench) Welcome to the world of “click bait” headlines, a phenomenon that irritates me to the point of distraction as they pollute my social-media time lines, my emails and are seeping into every kind of media.
by Mahala. Faith 47‘s murals in the Durban inner-city are complete. The walls are situated adjacent to the Early Morning Market in Warwick Triangle. The project was one of the Fringe Projects that form part of the 25th World Congress on Architecture, UIA2014.
by Robyn Daly (@robyndaly) Brand narratives are the buzzword of today, so content marketing is on the up-and-up. But who’s telling the stories… and is it really such a new thing, after all?
by Andrew Trench (@andrewtrench) The age of the citizen journalist has dawned, media theorists argue, and they may be right, but shadows fall across the landscape as the new sun rises.
by Mike Abel. So much time is spent in our industry developing brilliant work, yet how much time is spent on training creatives (and strategists and suits) on how best to evaluate it?