by Matt Roux. Here’s a toolbox of seven questions to help narrow down the choice of available ecommerce platforms.
Category archives: By Invitation Only – Motive
Motive: What does “aspirational” actually mean in the townships?
by Peter du Toit. The basic Living Standard Measure (LSM) is being misapplied — black people are not a homogeneous group.
Motive: Stop the brand selfie
by Dean Oelschig. Selfies. They came, they stayed and they continue to annoy me.
Motive: TV technology stays ahead of the curve
by Thomas van der Linde. Sixty years on, exciting developments in TV technology are taking place.
Motive: The shifting power of creatives
by Brad Dessington. Will the burgeoning freelance market kill agencies or create a new era and modality to the way they work?
Motive: Five designs that could revolutionise life
by Katie de Klee. The 2015 biennial INDEX Awards winners are a solar battery, a language-learning app, an ocean clean-up scheme, an app to diagnose eye diseases, and vertically grown vegetables.
Motive: Embracing smartphone shopping
by Marion Marais. The love affair between our smartphone and us knows no bounds, yet brands have been slow to capitalise on this relationship.
Motive: This One Time — a novel that makes the consumer both hero and villain
In the wake of a local press tour for the launch of her debut novel, This One Time, starring a social media influencer and a blue-chip beer brand, Alex van Tonder (@alex_vantonder) asks herself some questions interviewers who don’t have a marketing background might not have thought to ask.
Motive: Brands need to rethink their strategy from the bottom up to win in Africa
by Grant Hillary (@granth01) Global brands are starting to realise that Africa is not one country, and brands that tailor their marketing strategies by country will enjoy more of the economic growth that is up for grabs.
Motive: Dieting vs advertising
by Glenn Jeffery (@GlennJeffery2) Why you should eat for enjoyment rather than diet, and trust your gut instead of the data.