by Keri-Ann Stanton. Would my African PR peers feel the same as the independents in SA when it comes to the PR agency of the future?
Category archives: By Invitation Only – Motive
Freelancing pitfalls & how to avoid them
by Marisa Louw. The decline in SA’s economy has resulted in a rise of freelancers and consultants across all industries. But you don’t simply become a freelancer.
Five tips for effective performance marketing on Facebook
by Skye Littlefield. Here are some techniques to ensure you’re reaching the right people on Facebook through performance marketing.
Where are all the old people in adland?
by Jed Mowat. There’s one group that’s recently stood out for me as missing and that’s the silver-haired varietal, especially on the ground in the creative department.
PR IP at risk of being used without payment
by Michelle Cavé. Issues tend to creep in when clients treat PR practitioners merely as suppliers, rather than strategic partners.
The content king is dead — long live the king
by Steve Miller. Why isn’t content working like we’re told it would? Could it be that the “content king” is dead?
African Echo: The land is GREENer in Nigeria
by Femi Otta. As internet access improves for more Nigerians, more channels to connect with consumers are rising.
Africa, do you boo?
by Tafadzwa Muzuwa. “Africa has risen.” We saw the early signs, and the big event has finally arrived.
Brand trust, risk & purpose‑led marketing
by Sabrina Forbes. Melissa Attree, Palesa Madumo, Bridget Johnson and Mike Abel share their broader thinking on some of the key themes that emerged out of “Marketing Gets Nak*d”.
@me: Should brands speak in the first person?
by Nicole van Wyk. I can’t be the only one who’s been irked by the recent surge of brands online speaking in the first person.