by Rohan Reddy. There’s proof that Africa is not only the Cradle of Humankind but the Cradle of Creativity.
Category archives: By Invitation Only – Motive
Top 5 global issues among ad self-regulatory bodies
by Gail Schimmel. How does one sum up three intense days of meetings, in a beautiful city, where one witnessed one of the most-terrible fires the city has seen?
Opinion: Lessons from Lush — why quitting social is a terrible idea
by Craig Wight. In quitting Twitter, Instagram and Facebook, does Lush risk a slide into obscurity and irrelevance?
African Echo: West Africa’s ‘golden child’ pays it forward
by Sizakele Masombuka. That something mystically special about Ghana is her people.
The algorithm for maximising love and consumption
by Bokang Sibolla. By putting ourselves and our products on the market, we intrude on others’ valuable time and solicit their resources for our own gain.
We should be paid for our thinking, not our time
by Pepe Marais. Only by fixing the calibre of our creative thinking can we start talking about being paid for it.
Side hustles… You won’t believe what happens next!
by Gerhard Pretorius. The issue of passion projects and side hustles is actually more divisive than many realise.
African Echo: Ghana’s unique relationship with the world
by Lesego Thomas. In Ghana, success is shown in how regularly people engage with, and consume, international brands.
Stan Lee & Spike Lee — the power of nuance in narrative
by Ismail Jooma. The best strategists can identify and translate an insight into a narrative that’s not only relevant to the consumer but imbued with nuance.
What’s the holy grail of marketing?
by Prakash Patel. If the customer is the single most-important asset to a company, who in your business knows who they are, their value and who’s looking after them?