by Siwe Thusi. What does the brazen disregard for intellectual property mean for building multinational brands in Africa in future?
Category archives: By Invitation Only – Motive
How to build more-sustainable brand loyalty in the digital age
by Marco Broccardo. In today’s hyper-connected world, has the term “brand loyalty” become a misnomer?
Keith Rose — tribute by Graham Warsop
At Keith Rose’s memorial service in Cape Town earlier this week, Graham Warsop was one of the speakers.
Time to embrace change & a shifting creativity business model
by Shukri Toefy & Mikhaila Hunter. A recent announcement by Sir Martin Sorrell acts as an affirmation of a model of a creative, content and production network.
African Echo: How freelancing could help Zambia’s ad industry
by Joanna Hickey-Damalis. Zambia’s advertising industry is by no means insulated from entrepreneurial activities.
Charging for PR proposals
by Michelle Cavé. Should PRs hold onto our trade secrets until it’s paid for, or should we accept that providing strategic proposals is the cost of doing business?
Why empowering women makes for good business
by Buyi Mafoko. The policies contained within National and Economic Development plans give women a seat at the table to contribute to key political and social shifts. We must leverage this.
African Echo: How sheng is changing the Kenyan marketing landscape
by Betty Kairo. If there’s any language that is currently speaking to Kenya’s urban street culture, it’s “sheng”.
Mad Men — they didn’t create it out of thin air
by Luanne Slingerland. I recently took the opportunity to check in with some of my young female colleagues on whether adland is evolving in the right direction and if they have more of a voice.
Advertising & culture — it’s Africa’s time to inform our work
by Masego Motsogi. Are we as an industry making a difference — or are we simply regurgitating old American references and passing them off as something fresh and edgy?