by César Vacchiano. Day 5 was about the New Miss America, the strange power of confidence, Sir Martin Sorrell and the final set of awards.
Category archives: By Invitation Only – Motive
#CannesLions: The 40-year-old Cannes Virgins report
by Jeff Harvey & Glenn Jeffery. We two 40-year old Cannes Lions virgins from Grey SA have teamed up with MarkLives to provide a wide-eyed, slightly sweaty and not-entirely innocent take on Cannes Lions 2018.
#CannesLions: Cannes of beens
by Jarred Cinman. I’m here to report that certain clichés about Cannes Lions are true — and others are even more true.
#CannesLions: Day 4 highlights, notable wins
by César Vacchiano. Day 4 was about #morefishlessplastic, the future CMOs, Brand Marketers’ Creative Summit, what creativity can do, effective innovation, the future of retail, and more inspiring awards.
#CannesLions: Day 3 highlights, notable wins
by César Vacchiano. Day 3 was about fashion as a cultural influence; reimagining the retail experience; GAFA; deviant design; bites, snacks & meals; Spotify; and inspiring awards (Breaking Ballet).
#CannesLions: Day 2 highlights, notable wins
by César Vacchiano. Day 2 was about the World Food Programme, sustainable development goals, diversity, malaria, sex, Marcel and, of course, South Africa winning the Radio Grand Prix.
#CannesLions: Day 1 highlights, notable wins
by César Vacchiano. Day 1 was about transformation, gender equality, digital transformation in business, innovation, new countries at Cannes, a shift in media companies and going from seven to five days of festival.
African Echo: Mozambique — become the country you’re destined to be
by Nuno Rainho. As much as the country is rich in natural resources, it’s rich in its people who, from the north to the south, never fail to express their joy of living each day.
Brands must speak less more often — James Yeats Smith [interview]
by Nils Adriaans. According to South African-born James Yeats Smith, brands need to think harder before they speak.
Make advertising fun again, for everyone
by Lucas van Vuuren. When did advertising become hard work? When did we start feeling like victims in our industry? When we tried to do it in isolation, that’s when.