by Paul Hinch & Yatish Narsi. Let’s go behind one of the most-significant brand relaunches in recent years: that of Absa bank.
Category archives: By Invitation Only – Motive
Social impact — it’s good business
by Abe Louw. Social impact has started to move to the core of many business models and has attracted the investment to match.
Liquid expectations & lovability — building remarkable CX
by Wayne Hull. Here in South Africa, many companies still regard the notion of ‘experience’ as somewhat esoteric — as an intangible that can’t be measured.
Bland strategy — the state of contemporary advertising
by HJ Lombard. In Cannes, everything might appear rosé but, outside the French Riviera, we can see the writing on the wall.
#CannesLions: Cannes Virgins report — the wrap #GlennJefferyHarvey
by Jeff Harvey & Glenn Jeffery. We’ve had time to reflect on our first time at Cannes Lions, check out the work we didn’t see, and gather the photos and videos we haven’t shared yet.
African Echo: Uganda — how do you localise when we’re all similar?
by Siwe Thusi. As my stay in Kampala unfolded, I found it more and more fascinating that traditional marketing has taught us to look for the differences between people — when we should be doing the opposite.
A barking good influence
by Federico Dedeu. The petfluencer is emoting its way into the South African influencer market.
Sustainable CSI — support small biz to grow communities
by Nontokozo Madonsela. Instead of donating money or even time, companies should look to support businesses already active within communities.
Pitching stories to journos successfully — a PR guide
by Marisa Louw. As PRs, pitching stories to the media is a key part of what we do daily. Why is it, then, that I read so many stories about media receiving bad pitches?
Technology — the challenge for marketers
by Andrew Mackenzie. We will almost certainly wake up tomorrow with a new platform, feature, or app. How will we keep up? Should we rush in to adopt? And how do we adapt to these new trends?