by Meaghan Essel. With everything beginning to snowball, how are we going to sell cannabis products and services?
Category archives: By Invitation Only – Motive
Where is the love this Valentine’s Day?
by Nomfundo Dukada. One thing that’s stood out for me is the heteronormativity of some Valentine’s Day campaign messaging.
Op-ed: Zibusiso Mkhwanazi on protecting your agency’s brand
by Zibusiso Mkhwanazi. How many of us stop and think about our own brands — the agencies we have built from scratch?
Davos’ future digital revolution dreams — what’s SA to do meantime?
by Gavin Weale. We have to collectively roll up our sleeves and wrangle for progress on the ground for the millions of unemployed young people who need access to a livelihood now.
African Echo: Of litmus tests, playgrounds & waste collectors
by Taazima Kala-Essack. How do we play ‘nicer’ with the other kids in the sandpit, and why aren’t we doing more of that?
John Davenport: Tips from the trenches of advertising
by John Davenport. Extreme advertising 101. Here’s some advice from someone who’s been in advertising a while.
#VWDriveDry — bold campaign or car crash?
by Mike Sharman. The #VWDriveDry initiative has created a social-media stir of epic proportions.
What if we didn’t do one 2019 brand ad? What if we did 20?
by Jacques Burger. Perhaps, if we spent less time worrying and workshopping and reverting and we just ran with stuff, more freely, we could do a lot more, a whole lot quicker.
Help! I’m an ‘adult’ in advertising & I’ve no idea what I’m doing
by Shannon Koor. Here are my observations of the faraway, strange and exciting swamp planet that is the advertising industry after one year.
African Echo: Where the streets have no name
by Rohan Reddy. One of the best ways to do document Africa is to be an observer of the streets.