by David Smythe. Based upon what they tell us about themselves, their career goals and aspirations, South Africa’s younger millennials won’t be anything like older millennials.
Category archives: By Invitation Only – Motive
Did the MAC Charter lie to us?
by Jarred Cinman. Did the MAC Charter lie to us? Have we, as an industry, been sent off on a wild-goose chase? Even those of us who’ve actually caught the geese find ourselves empty-handed.
How does access to info drive influence, consumer trust?
by Sarah Dexter. Consumers the world over generally feel more empowered and in control than ever before, according to the latest New Realities research.
African Echo: Dar es Salaam, city under construction
by Lesole Kodisang. For Tanzanians, the two most-important indicators of success are starting a business and owning a house.
Kanye, the earned-media king
by Ndumiso Ndlela. You can’t argue with the man’s ability to attract as much attention to himself with minimal effect but maximum reach.
After Sir Martin, a time for reflection
by Shukri Toefy. The resignation of Sir Martin Sorrell from WPP gives us pause to reflect on the potential for change in a South African context.
Who should drive client relationships in the agency?
by Michelle Beh. Should it be the client service director? Or should it be the creative director who’s ultimately responsible for delivering the solutions that clients are looking for?
By Invitation Only: Lead generation in the age of PoPi
by Gareth Mountain. Lead generation needs to be done correctly, and not many companies spend enough time on honing campaigns.
Transformation: Can you feel the shift?
by Ndumiso Ndlela. The young black South African creative is no longer willing to sit back and just accept the status quo. Can you feel the shift?
Stop debating digital
by Darren Mansour. How, in our global ecosystem of interconnected engagement, can businesses still be debating their digital transformation?