by Fiona Hitchcock. Millennials are the generation that increasingly are becoming my generation of choice when hiring. Is this a good or a bad thing?
Category archives: By Invitation Only – Motive
Being ‘better for’ consumers vs ‘better than’ competitors
by Ntombizamasala Hlophe. Consumers are looking for brands that are essentially ‘better for’ them and their environment, and not brands that are merely ‘better than’ the competitors.
Zeitz MOCAA — how branding & architecture reinforce culture
by Shane de Lange. As a sanctuary for contemporary art from across the continent of Africa and its diaspora, the approach to design in Zeitz MOCAA is as poetic as its purpose and message.
Letter to the South African advertising industry — part 1
by Khethiwe Makhubo. I am writing this letter to you as a black woman who has worked for you short of three years, and in my time here I have experienced how hostile, violent and resistant you are to the black female creative voice.
Activating brand love — emotions & experiential marketing
by Lauren Durant. Now, more than ever, marketers have to find ways of engaging with customers to build brand loyalty and avoid product switching.
Transforming adland — straddling the line between utopia & reality
by Lynn Madeley. The transformation conversation in marketing and comms in South Africa has had much less engagement from us white ad execs. Why?
BEE myths & facts in adland
by Jarred Cinman. Following on from my introduction to black economic empowerment, here’s a collection of BEE myths and facts.
The power of consumer insights (plus woke strategy & creative)
by Thomas Sepheka. Never has it been so evident to acknowledge and value the power of consumer insights in 2017.
How streaming TV in SA will affect advertising
by Oresti Patricios. What does the boom in streaming entertainment via the internet and social media mean for marketers and advertisers?
An introduction to BEE in the advertising industry
by Jarred Cinman. Before talking about what the MAC Charter says and approaches to meeting this, let’s talk about why it’s important to do so.