by Ailsa Wingfield. “Untapped potential” is often bandied about when it comes to Africa but the numbers speak for themselves.
Category archives: By Invitation Only – Motive
The next challenge for CMOs
by Nontokozo Madonsela. Digital advancement means the chief marketing officer’s role is changing fast; with this comes immense responsibility.
The broken brand/agency model can be fixed
by Brigitte Majewski. Here’s a four-step process that B2C marketers may follow to adapt their agency investments in the age of the customer.
Hello from the other side — views on creativity from Botswana
by Obakeng Kokwe. I’m personally excited about developments in the creative and cultural industries in Botswana.
#Loeries2017: What was Tipi going to say, mara?
by Thabang “Tipi” Manyelo. “So what were you going to say if they’d let you speak on stage at Loeries?” #WWTS
By Invitation Only: The experience architecture of modern marketing
by Wayne Hull. Bringing technology, digital and marketing together to improve customer experience.
Where are all the feminists in digital?
by Robyn Campbell. You can’t spend 5min online without coming across a piece about sexual harassment or gender discrimination in digital marketing or tech.
#Loeries2017: Behind the award show’s creative campaign
by Nicola Wielopolski. Hey there, Judgy McJudgerson, this is how the DDB South Africa team tackled the Loeries 2017 creative campaign!
Training with Facebook’s Blueprint platform
by Megan Hollis. I did all 100+ Facebook Blueprint Training Modules so you don’t have to.
By Invitation Only: Agency / consultancy arms race in full flow
by Ben Wagner. While most digital and traditional agencies have been occupied with what now seems like a side skirmish, the real war has been brewing.