Motive • By Invitation Only • Column •

By Invitation Only: Start thinking of the user as mobile

by Luke Mckend. Technology means a whole new set of challenges to embrace.

by Nick Schilperoort. Creativity is not about taking an existing idea and simply recycling it for your own gain.

by Ivan Moroke. Slow marketing and advertising transformation is often attributable to two factors: backsliding and copping out.

by Adrian Hewlett. It’s time to focus on the evolution of client’s needs, not talk about the death of traditional communications.

by Brad Dessington. I fundamentally believe that advertising and branding are the wrong way around.

by Kate Snyder. Our complexities are what ultimately make us human, first and foremost, and unpredictable consumers, secondly.

by Peter Searll & Justin Schwellnus. It is critical to understand how your brand is perceived before moving into a new market.

by Terena le Roux. This is the journey of a 37-year-old brand, now starting again as a small, independent magazine.

by Daniel Schmidt. We’ve compiled a few developments in search engine marketing that will continue to gain importance during the rest of 2017.

by Luke Mckend. Technology now needs to be used to show how value is created for brands by using digital platforms.