by Adrian Hewlett. If you’re keen to take a proactive step to better the advertising and marketing communications industry, read on.
Category archives: By Invitation Only – Motive
Client service and where we fit into the ‘machine’
by Christopher Schilperoort. Here I expand on four chapters I found most useful from Robert Solomon’s book, The Art of Client Service.
Unlock the MAC Sector BBBEE Code with skills dev
by Andrew Allison. Agencies would be well-advised to make use of the 10 new skills development bonus points in the MAC Sector BBBEE Code updates.
Motive: Research and the power of empathy
by Kate Snyder. Empathy is a critical tool for businesses, stretching all along the spectrum from research to strategy execution.
Branded entertainment — the wood for the trees
by Marthinus van Loggerenberg. Good creative work comes from a good understanding of the discipline. How do you define branded entertainment?
African innovation can’t be summed up in two words
by Chanty Gbaye. Recently, conversation has circulated online as to whether people were too soon to popularise the phrase “Africa rising”.
Music tech’s future — from sexy to radical
by Michael Laws. There’s enormous room to innovate in how the music industry acquires, administers, distributes and collects remuneration for musical works.
Live to work or work to live?
by Vanessa Gibb. Working in a global village, needing to be flexible, adaptable, competitive and available at all times — how do we strike the balance?
Beyond ownership & corner offices — transformation in adland
by Bongani Chinkanda. Our transformation will be about culture & values; it will be about the creative & how it’s representative of our diversity.
Pokémon Go — brand learnings and who ultimately wins
by Mike Abel. If you’re in marketing, look at your dormant brands and brand assets carefully.