Motive • By Invitation Only • Column •

Motive: Millennial marketing — going beyond the schmaltz

by Peter Jordan. For millennials, life isn’t as rosy as you’d think.

by Jarred Cinman. We have a long way to go. Progress has been made but we mustn’t quit before reaching the finish line.

by David Smith. Being bad at sport has taught me a lot about sport and writing sport ads.

by Jason Njoku. Here are some musings of an entrepreneur who tends to err on the side of negativity.

by Lucas van Vuuren. Here’s another way to handle client feedback.

by Mark D’Arcy & Nunu Ntshingila. Do we really need to reinvent everything? No. But we do need to learn to how to connect.

by Andrew Welch. It’s become increasingly hard not to grant Brexit its own brand-like status, providing as it does a number of lessons for marketers.

by Jason Njoku. Entrepreneurs and startups whom I know smile wryly when they hear “Africa Rising” dribble out of a pundit’s pre-prepared speech.

by Abasiama Idaresit. Actually, no. I continue to be surprised, and frustrated at some old stalwarts of the marketing world in Nigeria and Kenya.

by Eric Frank. Self-appointed agency gatekeepers are an almighty destructive force in the creative process.