Motive • By Invitation Only • Column •

Motive: Is there a viable market for black ad agencies in SA?

by Lufuno Makungo. In talking transformation, we often narrow it down to only one thing — when the issues are broad and interlinked.

by Eric Frank. Retail client-agency relationships are frequently a little more hate than love.

by Lindsay Leppan. It was the time when Marketing ruled the world, and everything was brighter, simpler, less convoluted, better. Not.

by Gugu Madlala. If we take a pleasant approach to transformation, we’ll be extremely surprised at how easy it could be.

by Odette van der Haar. In the absence of ubuntu, the ACA, member agencies, GCIS, Treasury and dti spent almost three years drawing up five rules.

by Ross Chowles. I recently did a One Show presentation on “How to Brainstorm” at the Art Directors Club Festival in Hamburg, Germany.

by Paulo Dias. If General Electric can see the value of its own audio content and the power of audio and podcasts, what does that tell us?

by Alistair King. Conspiracy theorists piss me off. No agency I know of would intentionally plagiarise another agency’s ideas.

by Xolisa Dyeshana. Judging the Interactive category for The One Show took an intense four days of early mornings and late nights.

by Dee Stephens. It’s a whole different ball game when it comes to applying this to creative and then putting it into practice.