by Amber Bickford. When it comes to influencer marketing strategy and campaign goals, it’s not always about eyeballs or clicks.
Category archives: By Invitation Only – Motive
Motive: Whether integrated or specialist, we’re all dispensable
by Andrew Brand. Agencies exist only because we’re able to do work that isn’t core to a client’s business.
Motive: Facebook video content and mobile – a design guide
by Sarah Personette. Working with creative agencies, we’re learning more every day about how to capture attention in this world of mobile discovery.
Motive: Why programmatic will kill digital agencies
by Nevo Hadas. In 1996, we had no idea what would happen with the internet; 2016 seems to be driving us the same way.
Motive: How travel, tourism brands may help millennials
by Peter Jordan. Destinations and travel brands need to empathise with millennials to help them build the life skills and experiences they crave.
Motive: Solving wicked problems through design thinking
by Bongani Chinkanda. It’s time for us to apply design thinking in solving our wicked problems and creating a better future for the generations to come.
Motive: Death of the specialist ad person
by David Smith. So the old specialist ad person is a thing of the past, if the trade press and the chitter-chatter on the street are to be believed.
Motive: The golden ratio rule of keyword research
by Benjamin Brandall. If you’re on the second page of Google Search results, you may as well not exist.
Motive: Seven reasons you are failing at content marketing
by Kyle Hauptfleisch. These seven points will help to give your brand an edge over your competition.
Motive: Integrity and ethics in the advertising industry
by Andrew MacKenzie. Is it time for agencies to take a step back and analyse whether profits are put ahead of integrity and ethical business practice?