by Katlego Moutlana. Judging the APEX Awards has made me adopt a more-critical approach as to what marketers are meant to be doing.
Category archives: By Invitation Only – Motive
#CannesLions — candy store of where creative industry is headed
by Thomas Mueller. To me, the common thread in the most-memorable Cannes Lions work was its focus on people and innovation.
How drones are influencing media & entertainment
by Jono O’Connell. This emerging technology is unleashing new possibilities and opportunities for private and commercial use.
By Invitation Only: Regenerating adland — brave leaders required
by Rowan Belchers. A bright but different future awaits those who’re willing to drop what they’ve always known, and get excited about a reinvented sector.
Accurate LGBTI representation needed in the media
by Donovan White. For the marketing manager seeing the value of the LGBTI market, I have four personal recommendations.
Outrage at #OUTsurance — a turning point for adland
by Monalisa Zwambila. The OUTsurance Father’s Day debacle brings to the fore the need to lobby more aggressively for black representation.
By Invitation Only: Social media key for travel decision-making
by Leigh Franks. Destination-marketing organisations and other travel professionals must adjust their marketing strategies accordingly.
Cannes Film Market seeks diversity, telco money
by Ian Gabriel. If your interest is around new forms of diverse content generation, the 2017 Cannes Film Market was definitely the place to be.
By Invitation Only: Five lessons for micro-influencer strategies
by Natalie Pool. What makes micro-influencers popular may also be what gets your brand into trouble. Here are five important lessons.
By Invitation Only: Culture vultures — when brands steal our cultures
by Kate Snyder. How may brands avoid the trappings of cultural appropriation in South Africa’s youth market?