by Sam Swaine. This is not a diatribe against men and this sentence shouldn’t evoke the same response as someone saying “relax” when you’re in a white rage.
Category archives: By Invitation Only – Motive
Post-Wakanda depression
by Ndumiso Ndlela. During working hours, I found myself daydreaming about an advertising agency in Wakanda called “Djalia” in reference to the spiritual journey that links the real world to the spirit one.
Content algorithms shouldn’t be influenced by profit-making
by Oliver Sauter. To effectively sort fact from fiction in the fake-news war, we need to give people the technologies and mental tools needed to think for themselves.
South Africa’s youth more ‘culture creator’ than millennial
by David Smythe. South Africa’s marketers, strategists and advertisers should rather embrace a definition and understanding which is more accurate and more in step with what young adults are doing, thinking and feeling.
Lessons in business from a barber
by Ndumiso Ndlela. The sign at the entrance might read “Herman’s Salon & Styling” but his business is really building and maintaining client relationships.
Corporate America swings from sobs to silence in this year’s Super Bowl
by Thomas Kolster. Of four quarters of fast-paced Super Bowl commercials, only around 10 aimed for something bigger than product plugging. What about some sense of purpose, or is it just products first?
What I’ve learnt from interning at a startup agency
by Donald Chauke. I’ve come to realise how valuable being part of a startup business was for me, as an intern.
Letter to the South African advertising industry — part 2
by Khethiwe Makhubo. In this letter, I am choosing to speak out about some painful experiences and stories that demonstrate how this industry really is to the black female body, voice and narrative.
Modern agency remuneration models focus on shared risk, reward
by Angelika Kempe. As brands come under pressure, one area coming under scrutiny is the model used to determine the fees paid to advertising and marketing agencies.
Down the rabbit hole of the summer ad campaign
by Ndumiso Ndlela. After a few trips down the rabbit hole, some key findings remain the same.