by Laurent Marty. Is it better for us to tell our clients what they want to hear, or is it better to tell them what we really think?
Category archives: By Invitation Only – Motive
Everything you need to know about Google Marketing Platform
by Tasmin Kingma. Google Marketing Platform is a consolidated solution for cross-channel marketing which enables a centralised ecosystem.
African Echo: Zambia, our friendly meme nation
by Mukandi Siame. When you type Zambian memes into a search engine, you soon realise that Zambia has become a gated community with many houses you could walk in.
The myth of originality
by Yatish Narsi. Awards-judging this year has left me with new questions and debates to chew on.
Data enables, rather than defeats, creative freedom
by Matthys Esterhuysen. Many, including myself, believe that the next frontier will not be data-driven creativity but data-informed creativity.
The trust factor
by Luca Gallarelli. As agencies, we’re in the relationships game and at the core of this is trust.
Can’t touch this — can social results be tangible?
by Kathryn McConnachie. When sales aren’t an option, how else can we make social results tangible and show real value?
For the culture or from the culture?
by Jabulani Sigege. Pop culture isn’t something that can just be marketed as if you’re selling a can of soup.
Is “goodvertising” here for good?
by Jeff Harvey. “Woke” ads are all the rage at creative award shows but, in an industry that celebrates originality, has this trend run its course?
Intelligent content — should we be bullied by data?
by Lani Carstens. Without human intelligence, the story is only half told and we fall short of forging a connection.