Is marketing beset with enemies of progress?

by Taazima Kala-Essack. Are we killing what could be great quick wins because of… processes, hierarchies and closed minds?

Cultural relevance — more than just a #hashtag

by Vikash Gajjar. It’s no longer enough for brands to just ‘join the conversation’ to up their cultural relevance. Brands need to stand up and stand for something.

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