by Justin Gomes. When the normal rules no longer apply, might we be inspired to better use our time?
Category archives: By Invitation Only – Motive
Bathong. Can we stop being so weird about BEE?
by Skhumbuzo Tuswa. We can’t rely on people who benefit from a lack of transformation to be its drivers.
#CoronavirusSA: ‘Crisis reveals character’
by Wayne Naidoo. I can’t help but marvel at humankind and how we’re choosing to show up at in this uncertain time.
#CoronavirusSA: WTH just happened — and how does adland survive?
by Jarred Cinman. Bonds forged now, as on any battlefield, will stand the test of time. And those abandoned may never be forgiven.
#CoronavirusSA: The covid-19 crisis for OOH in southern Africa
by Margie Carr. I’ve never, in all my 22 years in this industry, seen a media channel so affected — now is the time to stand together.
#CoronavirusSA: In crisis, the binary power of legal+comms
by Candice Luis. Covid-19 is presenting legal and crisis teams with unprecedented challenges; now, more than ever, we need to come together as we navigate this uncharted territory.
#CoronavirusSA: What the sport & entertainment industry CAN do
by Struan Campbell. First and foremost, our industry has a responsibility to help the cause. We can do two things to make a difference.
Is marketing beset with enemies of progress?
by Taazima Kala-Essack. Are we killing what could be great quick wins because of… processes, hierarchies and closed minds?
Who really wins the pitch?
by Mike Beukes. I believe, without a whisper of doubt, doing away with pitches will be good for agencies, clients, brands and even pitch consultants.
Cultural relevance — more than just a #hashtag
by Vikash Gajjar. It’s no longer enough for brands to just ‘join the conversation’ to up their cultural relevance. Brands need to stand up and stand for something.