by Remi du Preez. Lockdown presents new opportunities for savvy OOH advertisers willing to ride out the storm.
by Mkhuseli Vangile. Here are some guidelines that can help PR and marketing agencies with these tasks for clients.
by Adam Byars. Here are seven business lessons in facing, adapting and surviving the unprecedented crisis that the entire world is facing.
by Marc de la Querra. Here’s some advice on managing a large-scale creative team remotely during a crisis.
by Andrew Barnes. Brand choice is a luxury that poverty doesn’t tolerate.
by Vikash Gajjar. A brand’s agility and adaptability to the current climate and the ‘new’ future will determine its success and longevity in a post-covid-19 world.
by Danni Dixon. What used to keep marketers awake at night is going to be replaced with the battle for growth with significantly less funds.
by Rita Doherty. Invest in marketing during a recession, so you can bounce back stronger. Here’s some research to back this up.
by Ann Nurock. When we eventually come out of this lockdown, consumers and brands will behave differently and agencies need to be ready to adjust to this different world.
by Elena Protulis. Sometimes, it’s ok to not say anything, to not be creative or tactical. Sometimes, people just want space to breathe and deal with the anxiety and the unknown in their own way.