by Samantha Fuller. Almost overnight, marketers’ audience changed. The news cycle moved to focus almost solely on covid-19, and the media world shrank, making it harder to get our news out to the public.
by David Blyth. As a nation, we find ourselves in precarious circumstances. But constraints don’t have to be treated as insurmountable barriers.
by Veli Ngubane. The transformation debate is no longer an issue about black and white people; it’s about opening practical, results-driven dialogue between those who care about the future of this industry.
by Wayne Naidoo. I can’t help but think that this coronavirus might be the very thing that could cure the ills of our ailing industry.
by Stu Stobbs. Here’s how to vastly reduce the stress of a screaming client, creative director or deadline, give you the focus you need during lockdown or give you that much-needed night of sleep.
by Danni Dixon. There are things that we as marketers can focus on right now so that we can get ready to pivot our brand, products and business for growth.
by Emma Odendaal. Consider your brand’s role in the ‘new normal’ and how it can alleviate the worry in your customers’ lives with these defining characteristics of the new consumer psyche.
by Struan Campbell. I’ve had a lot of questions from clients in our space which have been looking for advice under the circumstances.
by Thabiet Allie. This is a scary time for the music industry at large and most artists have lost 90% of their income due to show cancellations. But it’s not all doom and gloom.
by Vista Kalipa. Quietly and without fanfare, we’re seeing subtle changes in the way in which people interact in the business arena — in the way we communicate in emails, business calls, virtual meetings and online.