Ogilvy Cape Town is making a tangible move towards integrating digital skills companywide and across traditional agency silos as ad spend continues its shift online. The agency has rolled out a comprehensive educational initiative with lecturer and digital strategist Dave Duarte, who joins the company to lead its Ogilvy Digital Marketing Academy (ODMA).
Tag archives: digital
Global agency groups find growth in digital, emerging markets
Financial results for the first quarter of 2011 from some of the world’s largest ad agency networks are showing rapid growth in emerging markets. Increasingly, agency networks expect their future, and future profits, to be tied in with markets outside the US or Western Europe. The stars of the show? China and Latin America. Digital spend, also in emerging markets, is driving quite a bit of the growth as well.
Pete Case – finding heart in digital
Pete Case needs little introduction to the larger creative or digital community. His name is intricately linked to that of the multi-award winning digital agency Gloo, AdReview’s Digital Design Agency of the Year for the past four years running, where he serves as founding partner and Executive Creative Director.
Feedback re: Andrew Human
Andrew Human, MD of the Loerie Awards, disagreed with my article titled Fall in entries for Digital Loeries points to adoption issues published on BizCommunity.com.
Only connect.
Loeries 2009: Apocalypse Now? With Loeries 2009 just past Mandy de Waal looks at how digital and mobile technologies are forcing the reinvention of advertising.
4,5-million South Africans now online
The number of South Africans now online have risen to 4.5 million. This is the key finding of the Internet Access in South Africa 2008 study, released today by World Wide Worx.
Listen here: Let’s debate Vivienne Westwood
If you wanted to launch a serious debate on culture, and your name is Vivian Westwood, you would do it using a men’s fashion magazine. Use what you’ve got. Mark admires that.
Berners-Lee argues for humanity connected by technology
Give the web back to the people. This is the essence of what Tim Berners-Lee, considered one of the fathers of the modern World Wide Web, said at the September 14 launch of the World Wide Web Consortium, or W3C for short.
The end of the digital devide
The digital devide is no more. Rudy-Nadler Nir argues that with 74% of the world’s population using cellphones there can be no digital divide.