by Johanna McDowell. What are marketers looking for from ad agencies in this new decade?
Tag archives: by Johanna McDowell
#BigQ2020: A new decade of change in the advertising industry
by Johanna McDowell & César Vacchiano. Where to from here? We present 10 trends for 2020 and the decade to come.
Masterclass Notes: Why questions matter in client/agency relationships
by Johanna McDowell. Over the last 15 years, it has become clear to me that ad agencies are failing to ask as many questions as perhaps they should.
Masterclass Notes: Trends from #AdForumSummit London
by Johanna McDowell. Here are seven possible trends that stood out at the recent AdForum Worldwide Summit in London, 22–25 September 2019.
#AdForumSummit London: VCCP, MullenLowe & Anomaly
by Johanna McDowell. Our final day often contains a couple of highlights and we weren’t disappointed on Wednesday, 25 September 2019.
#AdForumSummit London: “Media is an art, not an algorithm” — Hegarty
by Johanna McDowell. Meetings and speed-dates with a total of 17 agencies including group and independents —a very big Day 2!
#AdForumSummit London: Clients taking back control of data, processes
by Johanna McDowell. LONDON: Day 1 continued with one of the highlights: meeting with Sir Martin Sorrell.
#AdForumSummit London: Gender balance a focus
by Johanna McDowell. There was a controversial start to the London summit, where comments from the media and participants focused on the huge bias towards male leadership.
Masterclass Notes: Evolving client-agency models
by Johanna McDowell. Three senior marketers discussed ideal agency models and best practice with more than 30 agencies last month.
Masterclass Notes: Why pitching is back from the dead
by Johanna McDowell. Back from the dead — or 10 reasons why the pitch is still with us.