by Johanna McDowell. On our final day, we had three agencies to meet: Ogilvy, Made.For.Digital and Lemon Scented Tea.
Tag archives: by Johanna McDowell
#AdForumSummit Amsterdam: Mix of intl networks, local independents
by Johanna McDowell. We met with a total of seven agencies on Day 2 of the 2018 AdForum Worldwide Summit Amsterdam.
#AdForumSummit Amsterdam: Dutch agencies emphasise diversity
by Johanna McDowell. Diversity is foremost in the minds of the Dutch ad agencies — very refreshing — and we certainly witnessed the future of the industry — very revealing.
Masterclass Notes: Optimising marketing-vendor database costs
by Johanna McDowell. Marketing supplier duplications are less obvious than might occur when procuring furniture or more-tangible services and products.
Masterclass Notes: Black-owned agencies & marketers
by Johanna McDowell. Agencies need practice in order to optimise their sales pitch to potential clients and this opportunity was offered to eight black-owned agencies last month.
Masterclass Notes: Collaboration & changing role of lead agencies
by Johanna McDowell. Leading marketers met with agencies last month to discuss the thorny, and often misjudged, issue of collaboration among agencies for the purpose of achieving business objectives for marketers.
Masterclass Notes: 2018 AdForum Summit observations & trends
by Johanna McDowell. Here are 10 things that stood out at the recent AdForum Worldwide Summit in New York City, 23–27 April 2018.
#AdForumSummit Day 4 & 5: Europe’s biggest indie agency is in 16 countries
by Johanna McDowell. On the last two days we met with Fly, Serviceplan, the 4A’s, The Escape Pod, The Media Kitchen, MDC and R/GA.
#AdForumSummit Day 3: DAN, IBM iX, Phenomenon & Havas
by Johanna McDowell. “Storytelling”, “narrative”, “agile” and “the holding company model is broken” are words and phrases being said most frequently during this summit.
#AdForumSummit: Reinvigoration through PR, gender balance & trends
by Johanna McDowell. On Day 2 we visited MullenLowe, Project Worldwide, Oath, Kiip, WPP (Mark Read), TBWA and CP+B.