by Johanna McDowell • Tags • Page 6 of 10 •

Masterclass Notes: Building marketing capacity

by Johanna McDowell. Nicola Kleyn, dean at GIBS, delivered her annual lecture/workshop this year on building marketing capacity.

by Johanna McDowell. After the pitch, various assumptions may derail your new relationship early on. Here’s how to avoid this happening.

by Johanna McDowell. Agencies are learning to become more consultative and involved in business transformation.

by Johanna McDowell. The 4A’s presented top-line results from a recent survey to establish the reasons that clients review their agencies.

by Johanna McDowell. Arthur Sadoun’s stance is that transformation starts with the clients and, when they transform, the agency can transform.

by Johanna McDowell. Day two’s takeout is simple: if an agency these days doesn’t have in-house content production, it’s not an agency of today.

by Johanna McDowell. Our expectations were that we’d hear new things from some agencies and updates from the ‘heritage’ agencies.

by Johanna McDowell. It’s best to start thinking about your people, processes and ways of working before the pitch process is complete.

by Johanna McDowell. Here are seven aspects for marketers to consider before calling for an agency pitch.

by Johanna McDowell. Six leading marketers discussed their outlook for 2017 and what agencies may expect this year.