by Johanna McDowell • Tags • Page 7 of 10 •

Masterclass Notes: agencyScope 2016 SA — what marketers want

by Johanna McDowell. Here are 10 conclusions from agencyScope 2016 South Africa — the first-ever SCOPEN report for the country.

by Johanna McDowell. A look into the future from Los Angeles — four days and 11 agencies/media companies!

by Johanna McDowell. This year’s summary includes all of the agencies we visited and one key highlight from each day.

by Johanna McDowell. This masterclass, by business coach Elaine Seale-McKend, was all about career planning and ensuring future career growth.

by Johanna McDowell. This time, it was the turn of Prof Nicola Kleyn, dean of GIBS, to discuss return on investment for marketers.

by Johanna McDowell. 2016 has been an interesting year so far for marketers and agencies, and the next six months should prove just as interesting.

by Johanna McDowell. What is the role of King IV during this time of “pitching bedlam”?

by Johanna McDowell. Here are the seven deadly sins (the don’ts) and the magnificent seven (the do’s) of pitching for marketers.

by Johanna McDowell. The Worldwide Summit in Berlin last week was the first time that AdForum had been to Germany.

by Johanna McDowell. Talk of low growth, possible recession and being nervous about 2016’s outlook prompted a sharing of concerns and anxieties.