by Johanna McDowell • Tags • Page 8 of 10 •

Masterclass Notes: Clients are from Mars, creatives are from Pluto!

by Johanna McDowell. Mike Schalit, CCO of BBDO South Africa, recently conducted a “Evaluating creative against strategy” masterclass.

by Johanna McDowell. Scope of work is more important in many ways than the hourly rates discussions that agencies and marketing folk get locked into.

by Johanna McDowell. What is really happening between clients and agencies in terms of agency collaboration?

by Johanna McDowell. PwC’s entertainment and media outlook is used by marketers and agencies alike — though I suspect that many don’t know it exists.

by Johanna McDowell. This masterclass was an overview on what’s happening currently in terms of pitching.

by Johanna McDowell. First up on our fifth and last day was TBWA\ Worldwide, and what a revelation!

by Johanna McDowell. At SapientNitro on Day 4, the talk was of “conductivity” rather than simply “connectivity” — as always, ahead of the game.

by Johanna McDowell. The good news on Day 3 was that the network agencies are embracing change as much as the newer startups.

by Johanna McDowell. By Day 2, interesting trends began emerging already at the 2015 AdForum Worldwide Summit NYC.

by Johanna McDowell. Wunderman has much focus on collaboration, and believes it should be providing “data-inspired creativity” to consumers.