by Johanna McDowell. On Day 1 of the AdForum Worldwide Summit NYC 2015, we’ll be visiting with eight agencies — this has to be a record!
Tag archives: by Johanna McDowell
Masterclass Notes: What POPI means for marketers, agencies
by Johanna McDowell. POPI will probably have a huge impact on both marketers and their agencies.
Masterclass Notes: Evaluating creative against strategy
by Johanna McDowell. Andy Rice delivered the fifth of our Marketers’ Masterclasses.
Masterclass Notes: All about media
by Johanna McDowell. The fourth masterclass for marketers, presented by Chris Botha of The Media Shop, covered an overview of media in South Africa; a comment upon media information in Africa; the future of media agencies; and how marketers should work with and get the best out of media agencies.
Masterclass Notes: Update on IP law and the CPA, plus social media and the law
by Johanna McDowell (@jomcdowell) It was a bumper, third masterclass session for marketers, with Danie Strachan of Adams & Adams Attorneys providing a huge amount of very important information regarding intellectual property law and the Consumer Protection Act (CPA), as well as social media and the law.
Masterclass Notes: Procurement — friend or foe?
by Johanna McDowell (@jomcdowell) The masterclass of UK marketing procurement specialist, Tina Fegent, provided some excellent — and very leading-edge — input on the role of marketing procurement, how it is not easily understood and a perspective on how agencies see procurement.
AdForum Worldwide Summit London: Forsman & Bodenfors an agency to keep on watching
by Johanna McDowell. LONDON: Saving the best until last seemed like the order of Friday’s agencies for the AdForum Worldwide Summit London. There were astonishingly good presentations by all three, diverse thinking and in depth creativity. We were ‘bowled over’.
AdForum Worldwide Summit London: Top-line growth should be focus of CMOs, agencies — Sorrell
by Johanna McDowell. LONDON: Perfect Fools, Lucky Generals and Sunshine were three of the seven agencies we visited in London yesterday, Thursday, 16 April 2015 — day two of the AdForum Worldwide Summit London. Added to this lineup were Bartle Bogle Hegarty, Anomaly, MBA and Fold.
AdForum Worldwide Summit London: “Collaborate until it hurts” — Robert Senior
by Johanna McDowell. LONDON: One of the highlights of the first day (15 April 2015) of the AdForum Worldwide Summit London was our visit to the offices of Saatchi & Saatchi in Charlotte Street in London — birthplace of one of the most famous names in advertising.
Masterclass Notes: Getting the best out of your agencies
by Johanna McDowell (@jomcdowell) From a client perspective, non-delivery by the agency is a critical factor and the main reason for the end of a relationship.