by Johanna McDowell. DDB was first up and it’s fascinating to see how a leadership change in the past 18 months has changed the way that this agency presents itself.
Tag archives: by Johanna McDowell
Masterclass Notes: New business approaches that work
by Johanna McDowell. What is the secret? What is the magic ingredient that will get agencies through the doors of marketers?
Masterclass Notes: Performance-related pay for agencies no incentive
by Johanna McDowell. Should marketers be trying to incentivise agencies as part of their remuneration structures?
Masterclass Notes: What marketers want & how agencies should assist
by Johanna McDowell. What are marketers looking out for in 2018 and how do they want agencies to assist them?
#BigQ2018: Marketers to take digital in-house at unprecedented rate
by MarkLives. What are the expectations of South Africa’s marketing and advertising leaders for the industry in 2018? Next up is Johanna McDowell of Independent Agency Search and Selection Company.
Masterclass Notes: Highlights from agencyScope 2017 South Africa
by Johanna McDowell. Here are some trends to look out for in the coming months.
MasterClass Notes: Why media transparency is a tricky topic
by Johanna McDowell. Mentioning media audits to clients in SA has elicited some interesting responses. But it’s not about forensics.
Masterclass Notes: Trends from agencyScope SA 2017 fieldwork
by Johanna McDowell. Here are some early observations from the Scopen agencyScope 2017 fieldwork in South Africa.
Masterclass Notes: Procurement’s take on marketers, agencies & 2017
by Johanna McDowell. Procurement experts commented on several issues facing marketers and agencies generally, and then specifically, in 2017.
Big Q CMOs: Changing CMO role an opportunity for agencies
by MarkLives. We asked a panel of key industry executives for their take on the changing role of the modern CMO. Next up is Johanna McDowell of IAS.