Tag archives: by Johanna McDowell

Masterclass Notes: Pitching, rules of engagement with marketers, agencies

by Johanna McDowell. Here are some top-line findings from recent research presented at the AdForum Worldwide Summit 2019 in LA.

#AdForumSummit LA: Film, branded content growth now exponential

by Johanna McDowell. We pitch consultants met with Spark44, 180 LA and Deutsch on Day 5 of the AdForum Worldwide Summit Los Angeles, Friday, 12 April 2019.

#AdForumSummit LA: Clients wants media back in creative agencies

by Johanna McDowell. We pitch consultants met with MullenLowe Group LA, The Shipyard (on a ship!), Agency Mania and Scopen on Day 4 of the AdForum Worldwide Summit Los Angeles, Thursday, 11 April 2019.

#AdForumSummit LA: New industry player to change things up

by Johanna McDowell. We pitch consultants met with Team One, The Stagwell Group and Dentsu Aegis Network on Day 3 of the AdForum Worldwide Summit Los Angeles, Wednesday, 10 April 2019.

#AdForumSummit LA: Focus on content & collaboration

by Johanna McDowell. We pitch consultants met with four agencies — Virtue, Collab, Summerjax and BBH — on Day 2 of the AdForum Worldwide Summit Los Angeles, Tuesday, 9 April 2019.

#AdForumSummit LA: Insight into WPP’s restructuring

by Johanna McDowell. On our first day in LA, we met with MeringCarson, WPP, Fred & Farid (with AAR Group), Circus, and The Many.

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