All the 2012 winners from the Bookmarks Awards! Congratulations from MarkLives & TREND. and remember to read our write-up on Monday morning!
Tag archives: agency
EXCLUSIVE: Draftfcb acquires Hellocomputer
by Herman Manson. Draftfcb has acquired independent digital agency Hellocomputer. The move follows widespread industry speculation that the two parties were about to announce a deal.
The agency blueprint that rocked the ad market
Two years ago the scene was radically different for Mike Abel, who had just returned from a stint in Australia, to start his own agency. As any agency person departing that market for these home shores will tell you, the market instantly starts talking tail between the legs, didn’t cut it, running for home wounded stuff.
Bletchley Park wants to win the war by being real
Spending most of your time with problems makes you need to change your perspective on them, says Kelly Putter, Creative Director at Bletchley Park.
140 BBDO finds new relevance, success
One year on and 140 BBDO, the agency formerly known as Net#work BBDO Cape Town, has found that its identity change and internal organisational behaviour shift is paying dividends. Of the three pitches it undertook in 2011, it won the two in which it was the incumbent and then scored one of the biggest accounts in Cape Town when it bagged the third in Metropolitan.
Jupiter Cape Town’s year for living dangerously
At the end of last year, the bad news just kept coming for The Jupiter Drawing Room (Cape Town). At the start of December 2011, the agency was informed that a two-month termination clause had kicked in on its biggest account – that of Woolworths – which it had held for five years.
Mike Barnwell says agency language should change
Mike Barnwell, the recently appointed ECD at Draftfcb Cape Town, wants agency language focused on compartmentalising the communications trade to go. Instead of below-, above- or even through-the-line thinking, he wants his agency to talk about strategically sound solutions instead.
Old friends, young talent at new agency
Young talent from disadvantaged backgrounds, given a hand up and gaining real commercial experience so as to make them attractive in a competitive job market. This is the aim of three old(er) hands in advertising with a new commercial venture, Old Friends Young Talent (OFyt), that hopes to help transform the ad industry from the bottom up.
Creating happiness part of the job at thirtyfour
Often, when speaking to agency MDs and creative directors from many of the traditional flagships of South African advertising, the name of some specialist below-the-line agency would come up, and the conversation, flowing so easily around the currents of industry gossip but moments before, would grind to a halt. “I’ve never seen any of their work.” And I would go, “But you have…”
Pitching Shouldn’t Be Speed Dating
by Charl Thom. Being appointed as the agency of record for a brand can be a process taking place in various guises