by Remon Geyser. Our Springleap industry creative panel provides insight into why two Kenyan campaigns have worked for brands.
Category archives: Columns
Beyond Borders: Brands behaving badly
by Craig Page-Lee. Accolades and achievements mean absolutely nothing at all when a brand starts behaving badly.
#AdoftheYear: South Africa’s best ads 2015 [part 1]
by Oresti Patricios. Brand owners and advertising people of the great southern bit of Africa, roll up, roll up — it’s that time of the year again!
Motive: Advertisers use the Force — five top Star Wars ads
by Paul Jacobson. As a big Star Wars fan, I thought it would be fun to see how advertisers are using the Force to create fun and engaging ads.
Shelf Life: O’ My Goodness makes good
O’ My Goodness it’s vegan, Viva Gym expands and Thomas Pink opens in Sandton City — Cheryl Hunter’s weekly pick!
Pangea Ultima wants to innovate the agency model
by Herman Manson. Both market and agency model are open to challenge and change, says Haydn Townsend, who launched Pangea Ultima in September.
Ad Feature: Got apples? Plus social vs brand marketing
by Ad Feature. One Superhero and two Heroes — Irish Examiner, Savanna and Charles Schwab — and Joe Public on SAB’s “Be the Mentor” campaign.
Motive: Resistance + tension could future-proof your agency
by Andrew Welch. In the agency environment, “resist” a verb to live by.
M&C Saatchi PLC acquires Creative Spark
by Herman Manson. M&C Saatchi PLC has acquired Creative Spark to house conflict work from M&C Saatchi Abel and to boost digital skills within SA group.
MagLove: The best magazine covers this week (27 November 2015)
Globe Magazine, OUT 100, The New York Times Magazine, The Big Issue (South Africa) and Intiem — MediaSlut’s choice this week!