Columns Section • Page 253 of 318 •

#AdoftheYear: South Africa’s best ads 2015 [part 2]

by Oresti Patricios. 2015 — what a brilliant year for innovative advertising! Here are my top three South African adverts for 2015.

by Tom Fels. Long careers in dusty halls, one-trick ponies and retirement calls. This is not the stuff of the creative class.

Triumph wins the e-retail consumer, creating a cult with MOKAÏ and Doritos Jacks up KFC — Cheryl Hunter’s weekly pick!

Two Heroes this week — Telkom and MINI — and the backstory on the Liberty Agile TVC from FoxP2 Johannesburg.

by Herman Manson. Openco caused a significant upset this year when it won BMW SA from long-time agency, Ireland/Davenport.

by Sean McCoy. There is clearly no shortage of leadership material of the wrong kind currently but there is also evidence of the opposite.

by MediaSlut. These SA magazine covers are a true testament to the quality and creativity in the local mag industry once again!

by MarkLives. The hottest television shows in South Africa revealed: TV ratings for week 42, 16–22 November 2015!

by Thabang Leshilo. What higher purpose will you serve in 2016 and beyond to connect with millennial campaigners?

by Johanna McDowell. PwC’s entertainment and media outlook is used by marketers and agencies alike — though I suspect that many don’t know it exists.