by MarkLives. The hottest television shows in South Africa revealed: TV ratings for week 46, 9–15 November 2015!
Category archives: Columns
Dissident Spin Doctor: Why clever PR agencies are stealing ATL biz
by Emma King. Wider trends show that some business and budgets, previously allocated to big ATL players, are being passed on to PR agencies. Take that, Sir Martin Sorrell.
Motive: Radio data — from insight to foresight
by Angela Haarhoff. Sometimes, there just isn’t an insight. Gasp! Let’s admit it.
Ad of the Week: A clever life flick for Liberty
by Oresti Patricios. FoxP2 and Velocity use cutting-edge tech to great effect in a clever, illustrative ad for Liberty Life Assurance.
Tech Speak: Mobile coup(on)!
by Mike Sharman. It is imperative that you approach mobile coupons from a strategic point of view — as with all tactics.
Shelf Life: Slo-Jo rebrand goes retro
Slo-Jo focuses on taste, SAB launches Blue Label and platinum gets a shine/skitter — Cheryl Hunter’s weekly pick!
Motive: Circulation to certification — name change is sign of the times
by Jerry Wright & Pedro Silva. IFABC has changed its name to International Federation of Audit Bureaux of Certification.
FoxP2 — one decade on and still celebrating creativity
by Herman Manson. Ten years ago, three friends returned from the US to launch a new agency, scored an early YouTube hit, a Bronze Cannes Lion — and nearly went bust.
SA TV Ratings: 2–8 November 2015 (week 45)
by MarkLives. The hottest television shows in South Africa revealed: TV ratings for week 45, 2–8 November 2015!
Ad Feature: Big global brands come out swinging for Bond again
One Hero and one Zero (bad enough for two!) this week — Sony and MTN — and a look at the Marmite #GetItRight campaign.