by Herman Manson. Interpublic Group-owned FCB has announced structural changes to its African network of agencies.
Category archives: Columns
Tuned: What does it mean to be ‘masculine’ in South Africa today?
by Thabang Leshilo. Marketers should be careful not to paint all men with one brush stroke.
Green Sky Thinking: Das auto dishonest
by Colwyn Elder. As a much-loved brand, the consequences of VW’s Dieselgate scandal are far-reaching.
Ad of the Week: You are feeling sleepy. Ve-r-r-ry sleeeepy…
by Oresti Patricios. Hollard’s billboard campaign uses a simple mechanic that makes a static billboard ‘come alive’ in a subtle, yet effective way.
Fair Exchange: Marketers, back to the floors
by Erna George. Is there a case for balancing pragmatic grounding basic-task experiencing with fresh thinking to unlock relevant and significant opportunities?
Shelf Life: Changing menu tactics with Pizza Hut
Pizza Hut menus go digital, baking ‘trends’ with Snowflake and festive treats for Hill’s pets — Cheryl Hunter’s weekly pick!
Media Redefined: What happens next is awful
by Martin MacGregor. Clickbait. What is really happening here is the dark side of the race for perfect measurement.
Ad Feature: When great ad concepts should stay one-offs
One Hero, two Zeroes — Salvation Army, KFC and Wimpy — and a look at how Ford South Africa is supporting black rhino conservation in KwaZulu-Natal.
Africa Dispatches: Butan and the gutsy art of brand-building
by Mandy de Waal. Julian Kubel’s decade of struggle while building African brand Butan is only beginning to pay off now.
Wayne Naidoo on new agency Duke: “We sell”
by Herman Manson.Wayne Naidoo’s taken his time to figure out what makes his new startup different, and he believes he’s found his answer.