by Johanna McDowell. This masterclass was an overview on what’s happening currently in terms of pitching.
Category archives: Columns
The Real McCoy: From VW to government — a call for leadership
by Sean McCoy. We can’t expect employees to be highly engaged and deliver to a specified standard or level while leadership does something else entirely.
Ad Feature: Spar spots a potential upside to loadshedding
Another positively glowing ad showcase — three Heroes — featuring BMW USA, Spar and Emirates, plus Utopia’s pro-bono campaign for Birdlife SA!
3Verse — the tale of two suits and Ivan Johnson
by Herman Manson. A creative is needed, suits Kay Orlandi and Andrew Alexander discovered, to sell their offering to clients. Enter Ivan Johnson.
SA TV Ratings: 19–25 Oct 2015 (week 43)
by MarkLives. The hottest TV shows in South Africa revealed: TV ratings for week 43, 19–25 October 2015!
MagLove: The best magazine covers this week (6 November 2015)
Newsweek, renegade COLLECTIVE, V, VOGUE, Vanity Fair (Italy) and Zig Zag — MediaSlut’s choice this week!
Talk Africa: Making an impact — Ghanaian hits and misses
by Remon Geyser. Our Springleap creative panel in Ghana has a few recommendations that may help brands carve themselves a tidy niche there.
Motive: Time for more inspired short-term insurance advertising
by Angela Adamson. If SA heads into a recession, short-term insurers must make more creative, emotive communications that stand out against the clutter.
ABC Analysis Q3 2015: The biggest-circulating newspapers in SA
by Herman Manson. The ABC has released newspaper circulation statistics for the period July-September 2015 (ABC Q3 2015).
Biggest consumer magazines in SA
by MarkLives. We updated our list of the biggest-circulating consumer magazines in South Africa using the latest ABC data.