by Herman Manson. A creative is needed, suits Kay Orlandi and Andrew Alexander discovered, to sell their offering to clients. Enter Ivan Johnson.
Tag archives: advertising agency
What to do about the ‘Why’ – Joe Public’s journey to purpose
A radical rock star wannabe, Pepe Marais, executive creative director of Joe Public, describes how, in retrospect, he sees himself in the early days of his advertising career. Over the past five years he has come to redefine himself, cleaning up his act, in his words, in step with the transformation of the agency he co-founded with business partner Gareth Leck.