by Craig Page-Lee. Let’s watch and see how the more-structured and formal retail sector evolves in Africa and what this means for informal traders.
Category archives: Columns
Tech Speak: Stream team
by Mike Sharman. Live-streaming apps allow us the opportunity to become closer to the non-polished professional-production-quality action of real life.
Talk Africa: Great storytelling by Nigerian brands
by Remon Geyser. In Nigeria, storytelling is an age-old tradition that is being used successfully for many brands in many campaigns.
The Real McCoy: How about people skills?
by Sean McCoy. An obvious, oft-neglected principle is that outstanding service levels are best achieved through committed people with great people skills.
Ad of the Week: Dream a little dream
by Oresti Patricios. Net#work BBDO and Darling’s campaign for the new national lottery operator — Ithuba Holdings — is an absolute delight.
Motive: How to choose an ecommerce platform
by Matt Roux. Here’s a toolbox of seven questions to help narrow down the choice of available ecommerce platforms.
Global.Ad.Geeks: Selling sex to moms
by Mandy & Jon. The second instalment in the Spies Travel campaign asks Danes to “Do It For Mom”.
Shelf Life: Bloggers put the Bratz back on shelf
New Bratz dolls for SA, wild design from Wildetecture and KWV commemorates Big Bill — Cheryl Hunter’s weekly pick!
Ad Feature: Ad blockers aren’t cool but neither are bad ads
One Superhero and two Heroes this week, plus a chat to House of Brave’s Rob van Rooyen on the thorny issue of ad blockers!
MICT SETA enters Hummingbird fray
by Herman Manson. MICT SETA confirms allegations of investigating Hummingbird Group and MD Bridget Scarr over non-payment of fees to AFDA.