by Herman Manson. In 1994, Pernod Ricard South Africa was a one-brand business. Today, the range is extensive.
Category archives: Columns
Brand Culture: If degrees were as ubiquitous as phones #feesmustfall
by DK Badenhorst. Governments are brands, too. But they are peculiar brands. And, as with products, not buying again is not your only option.
SA TV Ratings: 5–11 Oct 2015 (week 41)
by MarkLives. The hottest TV shows in South Africa revealed: TV ratings for week 41, 5–11 Oct 2015!
MagLove: The best magazine covers this week (23 October 2015)
Donna Hay, Ebony, Interview (Russia), Fucking Young! (Spain) and Playboy (Italy) — MediaSlut’s choice this week!
Talk Africa: Impactful CSI brand communications in Ghana
by Remon Geyser. A recent highly impactful campaign in the Ghanaian social media space is not from one of the ‘usual suspects’; it’s a charity-driven one.
Homegrown: The brands that make Mzansi magic
by Lynne Gordon. What is it that makes a brand a homegrown South African icon?
Ad Exec: Cracking the code of iconic advertising agencies
by Tom Fels. In the world of advertising, each era is defined by a small number of agencies.
Loeries Official Rankings 2015
by Herman Manson. The Loeries Official Rankings aim to weight the performance of agencies, agency personnel and marketers at the 2015 awards.
Dissident Spin Doctor: Hire the person, not the talent
by Emma King. Skills may be taught and people may be invested in — but there’s nothing that may be done with someone who has a bad attitude.
Ad of the Week: The magic of a mother’s touch
by Oresti Patricios. Thanks to OKLB, the special bond between mother and child forms the key focus for a really beautiful ad for Lennon.