by Carl Cardinelli. A funny thing happened to me on the way to advertising. Advertising died.
Category archives: Columns
Thinking TV: Soap box
by Inge Hansen. The objective of the soap operas from decades ago is still the same today.
Ad of the Week: Adsman sells the value of news
by Oresti Patricios. Imagine a world without news. Which is why Media24.com’s new campaign, Adsman, really hits home with me.
Global.Ad.Geeks: Let a unicorn change the way you poo
by Mandy & Jon. How do you sell a squatty potty :) ? “A what?” you may ask.
Media Redefined: The creative dept every media agency should open
by Martin MacGregor. What is the biggest myth in advertising? That a brilliant idea may come from anywhere.
Shelf Life: Amorim Cork gives wine lovers the Helix
Helix brings back the cork, a Corner Bakery on every street, and meandering the midlands on mobile — Cheryl Hunter’s weekly pick!
AdForum Worldwide Summit: Disruption and open architecture
by Johanna McDowell. First up on our fifth and last day was TBWA\ Worldwide, and what a revelation!
Ad Feature: The risks of using obscure words in ad campaigns
JetBlue, Audi and Cruz — one Hero, two Zeros — and Cerebra’s Craig Rodney on the dos and dont’s of social media community management..
Interview: PR in an age of radical transparency
by Herman Manson. MarkLives chats to Amplicon PR’s Kate Thompson-Duwe about evolving business models for PR agencies and more.
AdForum Worldwide Summit: Conductivity vs connectivity
by Johanna McDowell. At SapientNitro on Day 4, the talk was of “conductivity” rather than simply “connectivity” — as always, ahead of the game.