by Carl Cardinelli. A funny thing happened to me on the way to advertising. Advertising died.
Tag archives: is advertising dead
The Sell: Are consumers killing advertising?
by Mimi Nicklin (@MimiNicklin) Is it really the consumers who are killing advertising? Is it their fragmented attention spans and fickle loyalty that is killing the specialism as we know it? Can we blame these pencil-portrait segmentation models that disguise normal people as distant ‘consumers’ for responding less to our work?