by MarkLives. The hottest TV shows in South Africa revealed: TV ratings for week 39, 21–27 September 2015!
Category archives: Columns
MagLove: The best magazine covers this week (9 October 2015)
Bike, Inked, Pacific Standard, The New York Times Magazine and The Paris Review — MediaSlut’s choice!
AdForum Worldwide Summit: Networks embracing change
by Johanna McDowell. The good news on Day 3 was that the network agencies are embracing change as much as the newer startups.
Brand Politics: Talk is cheap
by Alistair Mackay. Pictures have emotional impact, but they make or break trust, too.
Talk Africa: Trendy cellular TVCs in Kenya
by Remon Geyser. Our Kenyan Springleap creative panel discusses Airtel Kenya’s new TVC, Airtel Smartika Na 5X.
AdForum Worldwide Summit: The agency of the future
by Johanna McDowell. By Day 2, interesting trends began emerging already at the 2015 AdForum Worldwide Summit NYC.
Ad of the Week: Viva Land Rover and Soweto Rugby Club
by Oresti Patricios. Locally, Land Rover is using the Rugby World Cup 2015 to give support to grassroots rugby projects
Green Sky Thinking: Save us from our lack of self-control
by Colwyn Elder. Product placement is a powerful retail-marketing technique, and moving sweets from checkouts may help save us from ourselves.
AdForum Worldwide Summit: Data-inspired creativity
by Johanna McDowell. Wunderman has much focus on collaboration, and believes it should be providing “data-inspired creativity” to consumers.
Motive: What does “aspirational” actually mean in the townships?
by Peter du Toit. The basic Living Standard Measure (LSM) is being misapplied — black people are not a homogeneous group.