by Ndumiso Ndlela. During working hours, I found myself daydreaming about an advertising agency in Wakanda called “Djalia” in reference to the spiritual journey that links the real world to the spirit one.
Tag archives: Motive – By Invitation Only
Content algorithms shouldn’t be influenced by profit-making
by Oliver Sauter. To effectively sort fact from fiction in the fake-news war, we need to give people the technologies and mental tools needed to think for themselves.
South Africa’s youth more ‘culture creator’ than millennial
by David Smythe. South Africa’s marketers, strategists and advertisers should rather embrace a definition and understanding which is more accurate and more in step with what young adults are doing, thinking and feeling.
SA C-suites welcome chief customer officer to the club
by Julia Ahlfeldt. While businesses in developed nations have been quicker to adopt the customer mandate than those locally — due in part to our slower adoption of and access to the internet — there are green shoots of change.
Lessons in business from a barber
by Ndumiso Ndlela. The sign at the entrance might read “Herman’s Salon & Styling” but his business is really building and maintaining client relationships.
Corporate America swings from sobs to silence in this year’s Super Bowl
by Thomas Kolster. Of four quarters of fast-paced Super Bowl commercials, only around 10 aimed for something bigger than product plugging. What about some sense of purpose, or is it just products first?
What I’ve learnt from interning at a startup agency
by Donald Chauke. I’ve come to realise how valuable being part of a startup business was for me, as an intern.
Letter to the South African advertising industry — part 2
by Khethiwe Makhubo. In this letter, I am choosing to speak out about some painful experiences and stories that demonstrate how this industry really is to the black female body, voice and narrative.
Modern agency remuneration models focus on shared risk, reward
by Angelika Kempe. As brands come under pressure, one area coming under scrutiny is the model used to determine the fees paid to advertising and marketing agencies.
Taking customer experience to the next level
by Leeya Hendricks. As the final frontier in Star Trek, customer experience remains the ultimate lead to transformation that will propel us into the galaxy.