by Gau Narayanan. As an industry that prides itself on being one step ahead when advising our clients, how well and how often do we apply this to our own business?
Tag archives: Motive – By Invitation Only
The heart of BEE is our own minds
by Jarred Cinman. This piece on black economic empowerment (BEE) is for those who desire transformation but for whom it keeps feeling just out of reach.
Let South Africa’s Black Friday faux pas be a valuable CX lesson
by Julia Ahlfeldt. Creating a frenzy is all well and good but only if supply can meet demand.
Down the rabbit hole of the summer ad campaign
by Ndumiso Ndlela. After a few trips down the rabbit hole, some key findings remain the same.
Letter to the South African advertising industry — part 1
by Khethiwe Makhubo. I am writing this letter to you as a black woman who has worked for you short of three years, and in my time here I have experienced how hostile, violent and resistant you are to the black female creative voice.
Activating brand love — emotions & experiential marketing
by Lauren Durant. Now, more than ever, marketers have to find ways of engaging with customers to build brand loyalty and avoid product switching.
Customer experience the panacea for CMOs
by Leeya Hendricks. Given the game-changing immediacy of online channels, customer experience (CX) is no longer a nice-to-have but a strategic business imperative.
Transforming adland — straddling the line between utopia & reality
by Lynn Madeley. The transformation conversation in marketing and comms in South Africa has had much less engagement from us white ad execs. Why?
BEE myths & facts in adland
by Jarred Cinman. Following on from my introduction to black economic empowerment, here’s a collection of BEE myths and facts.
The power of consumer insights (plus woke strategy & creative)
by Thomas Sepheka. Never has it been so evident to acknowledge and value the power of consumer insights in 2017.