Motive - By Invitation Only • Tags • Page 14 of 28 •

Eyeballs & ideas — marketing in a digital age

by Gau Narayanan. Why do we think that brands need to pay for eyeballs on the large screen but not on the small screen?

by Bobby Amm. There is evidence that uncompetitive agency behaviours affect advertisers, too.

by Jarred Cinman. Before talking about what the MAC Charter says and approaches to meeting this, let’s talk about why it’s important to do so.

by Ailsa Wingfield. “Untapped potential” is often bandied about when it comes to Africa but the numbers speak for themselves.

by Nontokozo Madonsela. Digital advancement means the chief marketing officer’s role is changing fast; with this comes immense responsibility.

by Brigitte Majewski. Here’s a four-step process that B2C marketers may follow to adapt their agency investments in the age of the customer.

by Obakeng Kokwe. I’m personally excited about developments in the creative and cultural industries in Botswana.

by Leigh Tayler. 2017 has shown no sign of the growing consciousness around women, their rights and gender-stereotypes unravelling slowing down.

by Gau Narayanan. Let’s look at what kind of work works before I try and explain why it does and the implications for marketers and agencies.

by Bobby Amm. While it may appear to cost less upfront, you often get what you pay for in the end.