Motive - By Invitation Only • Tags • Page 16 of 28 •

By Invitation Only: Social media key for travel decision-making

by Leigh Franks. Destination-marketing organisations and other travel professionals must adjust their marketing strategies accordingly.

by Ian Gabriel. If your interest is around new forms of diverse content generation, the 2017 Cannes Film Market was definitely the place to be.

by Bobby Amm. Bid-rigging isn’t just a concern in the US advertising and film production community; it’s a global issue.

by Natalie Pool. What makes micro-influencers popular may also be what gets your brand into trouble. Here are five important lessons.

by Kate Snyder. How may brands avoid the trappings of cultural appropriation in South Africa’s youth market?

by Marguerite de Villiers. As marketers, we need to incorporate verbal, visual and experiential perspectives when marketing taste.

by Warren Moss. While marketing automation is typically used in a consumer context, B2B marketers are swiftly catching on to its benefits, too.

by Luke Mckend. Technology means a whole new set of challenges to embrace.

by Marguerite de Villiers. The sense of touch is embodied in our engagement with the world: we use it to judge product quality.

by Nick Schilperoort. Creativity is not about taking an existing idea and simply recycling it for your own gain.