Motive - By Invitation Only • Tags • Page 18 of 28 •

What your favourite search engine will look like soon

by Daniel Schmidt. We’ve compiled a few developments in search engine marketing that will continue to gain importance during the rest of 2017.

by Luke Mckend. Technology now needs to be used to show how value is created for brands by using digital platforms.

by Adrian Hewlett. If you’re keen to take a proactive step to better the advertising and marketing communications industry, read on.

by Bogosi Motshegwa. Social media is either being used incorrectly by brands or not to full potential.

by Christopher Schilperoort. Here I expand on four chapters I found most useful from Robert Solomon’s book, The Art of Client Service.

by Marguerite de Villiers. As marketers, we sometimes underestimate the power of sound.

by Andrew Allison. Agencies would be well-advised to make use of the 10 new skills development bonus points in the MAC Sector BBBEE Code updates.

by Mark Eardley. The entire concept of value has become diluted by idiotic marketing-speak. But value *is* definable and tangible.

by Tenielle Maris. What brands need to realise is that the very definition of authenticity has evolved.

by Bongani Chinkanda. The baggage of slow growth is the new norm and with it, unfortunately, come budget cuts and the domino effect of retrenchments.