by Mark Eardley. If you’re a B2B clone, a low price is the only competitive advantage you have.
Tag archives: Motive – By Invitation Only
Music tech’s future — from sexy to radical
by Michael Laws. There’s enormous room to innovate in how the music industry acquires, administers, distributes and collects remuneration for musical works.
Live to work or work to live?
by Vanessa Gibb. Working in a global village, needing to be flexible, adaptable, competitive and available at all times — how do we strike the balance?
How to fill your B2B business-sales funnel
by Warren Moss. How do we explain to clients what they need when they don’t understand the fundamental difference and nuances between B2B and B2C?
Marketing united — managing the B2B customer experience
by Mark Eardley. In B2B organisations, the blame for a widespread indifference to marketing’s role lies entirely with the function itself.
Beyond ownership & corner offices — transformation in adland
by Bongani Chinkanda. Our transformation will be about culture & values; it will be about the creative & how it’s representative of our diversity.
Design Plus: Space tourism
by Mark Tungate. A series of retro-futuristic posters created by NASA has inspired me to take a look at the wild world of space tourism.
Motive: How do you quantify creativity anyway? [Part 2]
by TJ Njozela. Advertising agencies offer clients creative output. So how do agencies charge a client?
Motive: Structuring influencer campaigns for max results
by Amber Bickford. When it comes to influencer marketing strategy and campaign goals, it’s not always about eyeballs or clicks.
Motive: Whether integrated or specialist, we’re all dispensable
by Andrew Brand. Agencies exist only because we’re able to do work that isn’t core to a client’s business.